14 APRIL – Double Formula 1 world champion Mika Häkkinen is to be an ambassador for the 2021 ROADPOL Safety Days campaign.

The news broke out at the campaign’s announcement event, carried out in Mainz, Germany
and virtually hosted by our member state Cyprus.
At the online venue the Finnish driver called on state and private institutions,
NGOs and universities as well as members of the public to join the campaign
targeting 0 deaths on the road for one single day.

Viewers were also informed about this year's campaign themes central among which speeding and distraction as well as the effect of the COVID pandemic on road safety.

A promotional campaign video was also presented at the event with the participation of Hakkinen and European Commissioner for Transport Adina Valean.
Other prominent supporters of ROADOL Safety Days took part in a panel session emphasizing on the importance of such campaigns for increasing road safety not only in Europe, but also globally.

By tradition the ROADPOL Safety Days campaign will take place from the 16th to the 22nd of September intentionally coinciding with the European Commission's European Mobility Week.

Watch the event on our YouTube channel…

… and help spread the message:

Stay alive and save lives!

ROADPOL's flagship 2021 Safety Days campaign will be announced at a virtual event on April 14.

Cyprus will play the part of a virtual host member state of the event which will be broadcast through our YouTube channel at 13:00 CEST. At the online venue viewers will be informed about this year's campaign themes. A promotional campaign video will also be presented unveiling a famous road racing world champion as an ambassador of ROADPOL Safety Days. Join in to find out who he is.
A panel discussion is also planned with the attendance of ROAPDOL partners such as

Matthew Baldwin (European Commission DG MOVE), Jonathon Passmore (WHO), Antonio Avenoso (European Transport Safety Council), Jeannot Mersch (European Federation of Road Traffic Victims) and Nora Guitet (Michelin).

By tradition the ROADPOL Safety Days will be carried out from 16th to 22nd of Septembern intentionally coinciding with the European Commission's European Mobility Week. The vision of the campaign is to promote ROADPOL's values of road traffic enforcement and cross-border police collaboration as key approaches to enhancing Road Safety in Europe. The mission of the campaign is to reduce the number of road fatalities in Europe which is now an average of 70 people per day with an objective to reduce this number to ZERO for at least one single day.
Last year 16 European countries recorded ZERO traffic fatalities on the main action day of the campaign. The total number of people killed in traffic on that day was 34, the lowest level in years. Despite the COVID pandemic, 336 events were held in 18 European countries.
The strategy of the ROADPOL Safety Days includes numerous road traffic enforcement activities across Europe as well as police forces direct engagement with the public and advocacy to road users. Public and private institutions, national and international, as well as road safety NGOs and educational institutions are all encouraged to support the campaign by organizing events to promote its messages to the broader public under the slogan:

Stay alive and save lives!

ROADPOL Media
9 April 2021